Mrs Kim’s Grill

 The Brief:Mrs Kim's Grill asked us to create a menu solution that looks natural to fit in with Mrs Kim’s ethos and reflects their quality and modern aesthetic. Being that the menus will be on tables alongside delicious kimchi chili and messy marinades, the menu needed to be long lasting and easy to keep clean.In addition, Mrs Kim’s Grill needed a drinks list solution to complement the bamboo fixed food menu. Their drink menu changes regularly and as such we needed to incorporate a branded, permanent menu board that could feature pages that are easy to change out as their drinks menu changes. Our solution:We chose to work with Bamboo Plywood being a premium quality wood that's super flat, hard wearing and perfect for print. The thickness of the bamboo allows for a high quality heavy feel and represents a natural and modern style.We applied a single-pack coating to the bamboo which seals the grain and makes the board easy to clean with its stain and water resistant qualities. We printed using a flatbed print process using inks that are both lightfast and outdoor rated. This means the ink will never fade or wear out under heavy use.For the drinks menu we created a custom made “clipboard” using the same bamboo as we used on the menus. Rather than using old-fashioned clip board fittings we used brass chicago screws which were a clean and elegant way of holding the paper-component of the menu in place on the clip board while tying in with some brass fixtures inside their new Richmond restaurant fit out.The drinks lists were printed on Envirocare paper being a recycled white paper with a slightly grey tinge and some recycled fleck – the colour perfectly complements the bamboo and looks right at home on the menus. Being an uncoated stock, it’s also lovely to touch. Take a look: Credits + Technical details:Client: Mrs Kim's GrillDesigner: Tyll StudioMaterial: 2.5mm narrow grain bamboo, coated with single pack lacquerPrint: CMYK UV Cured Flat Bed print processCutting: Laser cut to size using camera registrationPaper: Envirocare Recycled Uncoated 135gsm